The annual conference of the Cognition Institute, Plymouth University, March 20-22, 2013

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Why do we seek out what is novel? Why do we create new works of art? What is the neural basis for creativity? How does society engage with new technologies? The Lure of the New brings together an eclectic mix of researchers; from biologists to sonic artists, from experimental psychologists to cognitive roboticists to address these questions and present new insights into the nature of creativity and innovation.